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Promotional items and branded merchandise are often used to retain existing customers and encourage new sales. There are so many options on the market, from branded sweets and chocolates to a new set of uniform for your employees. In many cases, branded merchandise can be just as effective as other types of marketing, like a website or printed flyers. Read on for some tips and ideas on how to use branded items to promote your company.
Scenario 1:
Perhaps you are a B2B company and you’re attending a pitch meeting to a potential new client. You could take some branded pens and other items of stationery along to the meeting so that even after you’ve finished and left, your brand name and logo remains in the premises, reminding the possible client of your existence.
Scenario 2:
Let’s say you’re an eCommerce website selling lifestyle and beauty products, with a predominantly female target audience. You could consider adding some little branded make-up items to each order to reward your customers for choosing you to purchase from. This will be a nice surprise when their delivery arrives and will encourage them to purchase from you again, in the future. Of course, companies cannot afford to keep up with the promotional tactic all year round, so it might be wise to try it out at Christmas, Valentine’s or another special occasion.
Scenario 3:
Do you own a store or a restaurant with customer facing employees? If so, you could ask them to wear branded clothing, like a shirt or a hoodie. Essentially, you are turning your staff into moving billboards for your company.
The above ideas don’t even scratch the surface when it comes to branded merchandise. Whatever you choose, you have to make sure the products reflect your brand values. For instance, if you claim to be an environmentally friendly company, your promotional items should most definitely be environmentally friendly.
