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Have you been feeling like your website could use a spruce up? Perhaps you are comfortable with your website and haven’t updated it for years. Maybe you should. Even if you’re happy with your website, do your visitors feel the same? No matter how much you like your website, it is important to understand if there are ways to make it better for your visitors.
But how to update the look of your website? What is your website missing? To help you identify design elements that your website might be missing, I spoke to Ad Lab website design specialists, who have many years of experience in designing and developing a variety of websites. So much so that awwwards.com has awarded Ad Lab with multiple website awards for their modern design and accessibility.
Is it mobile friendly?
Is your website mobile friendly? Have you tried to browse every corner of your website on a mobile device to see if everything works as it should? If you’ve answered no to these questions, it’s time for a change. As Forbes mentions, “When creating a website, you must always keep mobile users in mind. People want their information now, and they want to be able to access it while they’re on the go.”
If you feel like you should completely transform your website, you should start by visualising the mobile version first before you jump into the desktop designs. And this doesn’t mean the exact same design for your desktop but smaller. A mobile website should be designed to be easy to use on a small screen – this means, larger buttons that are easily clickable, less text, and mobile-formatted imagery.
Did you know that most users go straight to the search bar to find what they are looking for? I mean… have you used Amazon and clicked through the categories to find a product? I didn’t think so. Your users should be able to easily find what they want without having to look around in a sub-menu of a sub-menu of a sub-menu. Make navigation straightforward and logical.
As DorkFace says, “A website should be easy to use and quick to navigate. It’s essential for your visitors to be able to find what they are looking for as smoothly as possible. So, ensuring that your website functions properly and offers your visitors a good experience is key!”
Fast (but not furious!).
Let’s face it, slow websites are a thing of the past. We want things quick and we want them now (maybe a bit furious). Have you ever visited a website that was so slow you just clicked back? I’m sure you have. The Entrepreneur shared that “47 percent of consumers expect a page to load in two seconds or less.” This doesn’t only affect the bounce rate but it will also affect your conversions.
Now you’ve got your website design sorted, here’s some ways to drive traffic to your blog.
Is your website up to scratch?